TravelLiker Blog Revamp
Role: UI, UX Designer | Studio: TravelLiker
A travel blog features tips and advice on how you can travel better, cheaper, and smarter, also gives your inspiration on different local tours and accommodations.
The Problem
The interface isn’t consistent and user friendly
The content structure is confused
It is hard to track links for invaluable SEO info
Solution
Category
Before revamp, the content is only categorised by countries. After discussion, we decide to categories by countries, cities and keywords in tags. These tags help us easier to track the links and analysis which topic get the highest views.
Related Content
Related information will be included in the blog, e.g. when you are reading Korea travel blog, the related local tours and accommodations will be found in the same page. We hope blog content can make the conversion rate.
Search box
User can search flight ticket and day tour in the search box, besides, when user click on it, different countries will be shown. Moreover, related articles titles, content, locations and tags are the search pattern, when user type any keywords on it.
Additional Features
Hottest Tags & Hottest Cities Ranking can help users figure out what is trending.
Challenges
The communication between IT support, marketing team and SEO analyst. As the content has to fit in SEO guideline, and it affects the interface design as well. We spent lots of time on communication for the balance of different parties because we aren’t sure if everything can be developed.